The Official Website of Powerhouse Direct Response Copywriter and Performance Creative Strategist, Josh C. Manheimer
Welcome to Josh's
DMU
Direct Mail University
Need inspiration? Thumb through my legendary direct mail campaigns and learn how I beat controls.
control
More Magazine
"Your direct mail package for More Magazine indexed at 200 doubling response. That doesn't happen too often in magazine history and is the first time it's happened at Meredith."
Cooking Light
Direct Mail , Audience Development
MARYJANESFARM MAGAZINE
"Not sure if anyone's mailing these days. And I'm really not sure anyone's posting 10% response rates. Anyone, that is, but MaryJanesFarm!"
Playboy
Ten Minute Tech
Direct Mail Membership Marketing
The Christian Science Monitor
The Asian Wall Street Journal
Direct Mail
Story Magazine
Direct Mail New Magazine Launch
Vermont Magazine
New England Monthly
The Artist's Magazine
Direct Mail , Audience Development
Chicago Home
Direct Mail , Audience Development
Time Life Grooves New Music Club
Direct Mail New Club Launch
Time-Life Nature Series
"Control!"
Art & Antiques
Horticulture
Direct Mail , Audience Development
Playboy #2
North American Hunting Group
Gooseberry Christmas Cookbook
Horse Journal
Direct Mail , Audience Development
Birder Magazine
Direct Mail New Magazine Launch
Mary Englebreit's Home Companion
Kitchen Garden
Direct Mail New Magazine Launch
Healthy Heart Cookbook
Best Ever RV Recipes
"Control!"
Healthy Diabetic Cooking
"Control!"
Country Home
"Control!"
Cook Healthy, Cook Quick
"Control!"
Adirondack Life
"Control!"
Southern Living Regional Recipes
"Control!"
The Artist's Magazine #2
"Control!"
Birthday Life
"Control!"
British Heritage
"Control!"
Woodworking With Carlyle Lynch
"Control!"
Christmas with Southern Living
"Control!"
Classic American Quilt Collection
"Control!"
Consumer Reports Travel Letter
"Control!"
Time-Life's Library Of Curious Facts
"Control!"
Santa's Great Book
"Control!"
Complete Do Ahead Cookbook
"Control!"
Cookie Jar
"Control!"
Country Home #2
"Control!"
Rodale Needle Craft Book Club
"Control!"
Cooking Pleasures
"Control!"
Crochet Fever
"Control!"
Dream Shop
"Control!"
The Good Life
"Control!"
Great Fighter Jets
"Control!"
Healthy Aging
"Control!"
How?
Indulge
"Control!"
Iron on Transfers
"Control!"
Healthy Aging #2
"Control!"
Jigs
"Control!"
Quick Classic Quilts
"Control!"
Midwest Living
"Control!"
Sewing Express
"Control!"
NFPA
Alternative MD Advisor
"Control!"
Far Eastern Economic Review
Control!
Education Week
Direct Mail , Audience Development
Popular Mechanics
"8 Year Control!"
Consumer Reports
Naval History
New England Monthly
New England Monthly #3
"Control!"
Writer's Digest
Direct Mail , Audience Development
Rodale's Everyday Health Hints
Rodale Press Direct Mail
New England Journal of Medicine Growth
"Control!"
Answers to Your Questions About Direct Response Marketing
A ton. Soon you can access my 5-year control for POPULAR MECHANICS, an 8-year control for THE N.Y. REVIEW OF BOOKS, a 10-year control for WRITER'S DIGEST, and an 11-year control for THE NATIONAL FIRE PROTECTION ASSOCIATION. Soon you can get your hands on my launch for Story Magazine, which pulled 14%. My package for COOKING LIGHT, which grossed 10.55%. My winner for DOUBLETAKE, which doubled anything they'd ever stuck in a mail sack. Soon you can read to your children at night my acquisition effort for THE ASIAN WALL STREET JOURNAL which quadrupled response, and it was written—in Chinese!
My baby. Today it's harder and harder to get your hands on great, proven direct mail packages from the past. Not that long ago you could climb into the dumpster behind any post office and cart away a veritable library of brilliant junk mail. Today, you'd just get covered with chewing gum and credit card offers. DMU is my attempt to make available to students of direct mail dozens of my legendary direct mail controls which rocked direct marketing to its molten core.
Yes. In a secure SCIF. Each pdf will be stamped with your name and is FOR YOUR BEAUTIFUL EYES ONLY.